While Companies Celebrate Women in March, The Pay Gap is Not Shrinking

How about you pay us instead of celebrating us?

Andreea
5 min readMar 9, 2023
Made with Canva

March is International Women’s Month, a time to celebrate the achievements of women and their amazing contributions to society.

However, it’s important to recognize that the focus on celebrating women for just one month a year is not enough to compensate for the 11 months of inequality they face in society.

One month of chocolate, flowers, and social media praise will not make up for being ignored in meetings, being frowned upon during that first interview after having been on maternity leave, and not having your professional accomplishments rewarded the same way as everyone else’s.

Many companies have jumped on the bandwagon of celebrating International Women’s Month, which is great, but the real question is, what are they doing for the other 11 months?

In other words, are they really committed to closing the gap, or are they just using the momentum as an opportunity for public relations and marketing?

This phenomenon is similar to what has been happening in recent years with the LGBTQ+ community during Pride month.

Many companies have been accused of “rainbow washing,” which is the practice of…

--

--

Andreea

I write about books, creative processes, and mental health. Living vicariously through fictional characters that my therapist approves of.